Northwest superstore Eagle Hardware & Garden found its market share at risk as category killer Home Depot began opening stores next to nearly every Eagle Hardware location. The Jones team used Eagles home field advantage literally. Television commercials featuring Seattle Mariners stars appealed to the hometown crowd while boasting Eagles superior selection. The popularity of the campaign forced Home Depot to buy out Eagles Mariners media sponsorship, but it was too late. The 8-year campaign had a very loyal following. Eagle beat Home Depots sales in the Northwest every year until purchased by Lowes in 1999.
Duration : 0:0:36
[youtube 6NnJpctQEvc]
You LOST the “light …
You LOST the “light bat” commercial? How does that happen in this day & age?
My page has lots of …
My page has lots of ads
Wish we had the …
Wish we had the Light Bat spot. It’s been lost over the years. But there are several more Edgar spots to see!
do you have the …
do you have the light bat one?
remember when Lowes …
remember when Lowes used to be Eagle Hardwere and Garden. I remember geting a life sized poster of Randy Johnson from there when I was 10.
great vid
…
great vid
comment me back HK
lets chat
anyone …
lets chat
anyone want to chat YG