Seattle Mariners Jay Buhner “Tractor” Eagle Commercial

Northwest superstore Eagle Hardware & Garden found its market share at risk as category killer Home Depot began opening stores next to nearly every Eagle Hardware location. The Jones team used Eagles home field advantage literally. Television commercials featuring Seattle Mariners stars appealed to the hometown crowd while boasting Eagles superior selection. The popularity of the campaign forced Home Depot to buy out Eagles Mariners media sponsorship, but it was too late. The 8-year campaign had a very loyal following. Eagle beat Home Depots sales in the Northwest every year until purchased by Lowes in 1999.

Duration : 0:0:28


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3 Responses to Seattle Mariners Jay Buhner “Tractor” Eagle Commercial

  1. statman06 says:

    That really is …
    That really is Jay’s wife! Not an actress.

  2. CATATTACK98 says:

    my page has lots of …
    my page has lots of mariners ads

  3. lrodhall says:

    If I were married …
    If I were married to Jay, I’d make him wear his uniform everywhere we went too!